Brand Focus: The Beaverton
For my "Digital and Social Media Campaigns" class at Humber College, I chose to create content which embodied the voice of Canadian News Satire Publication The Beaverton.
Brand Video
My goal in making this video was to emulate The Beaverton's sardonic brand voice with regard to a contemporary Canadian issue. I chose to parody a classic 'sports segment', using free stock footage and text-to-speech software to tell a humorous story relevant to our time.
Blog Post
Using the voice and visual style of a brand of my choice, I wrote a satirical blog post about Rob Ford and his history has Toronto's mayor.
Infographic
I transformed the content in my Blog Post into an Infographic, conveying the main points of the original post in a strong visual style.
SMART Objectives and Consumer Persona
Our first assignment in this course was to identify a brand to embody and speak to their unique Brand Voice. We then created SMART Objectives and a Consumer Persona toward whom we would be making content.
TikTok Video
Bringing The Beaverton's Brand Voice to TikTok meant capturing the power of a satirical article title and turning it into a story that a viewer wanted to follow through a short video.
I chose to discuss the potential American TikTok ban which had just been announced, and endeavoured to tell an amusing an absurdist story of Justin Trudeau and the TikTok brand.